Some paint, others write music. I turned my baggage into a brand.

Who is Mikoi?

I am (Mi)rjam (Koi)vunen - a pattern maker by profession, an architect of garments. My experience comes from working inside some of Stockholm's largest fashion brands.
The craft taught me technique. The people taught me gratitude.

I grew up with a strong father who raised me on his own. He taught me an important lesson: "Whether you meet a king or someone without a home, treat everyone with respect and say hi — because you never know what each person carries within."
Along the way, life showed me its meaning. But with a positive mindset and focus on growth, I've kept moving forward.

This brand was born from the baggage of my knowledge and life experiences.

A brand rooted in respect. Shaped by experience.
Created for you and your story.

The idea

was sparked during a trip abroad. I kept seeing people carry their backpacks on
their chests — instinctively, smart, protective.

And I thought: Why isn’t there something created explicitly for this moment?
Something that feels good. Works effortlessly. Looks exceptional.

That question became a vision.
And the vision became a product.

Crafted with precision. Fastened with four iconic buckles. Made from soft long-lasting materials♻ 🧴

A design meant to be worn your way.

4 iconic buckles

A design meant to be worn your way.

Hi!

Carry growth. Leave the rest behind.